Webinar Promotion Plan: Posts Before, During and After a Live Session
Give people reasons to register, attend and follow up
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Download the worksheet, jump to the template section, or preview its fields first.
What does a webinar promotion plan include?
A plan covers three stages. Before the event you explain who it is for and what attendees will learn. Near the start you remind people to join. After the event you share what happened and what to do next.
Step 1: Write the promise and the facts
Write the topic, who it is for, the date, time and time zone, the length, the price (or that it is free), and what attendees will be able to do afterward. Keep the facts in one place and copy them into every post so details never conflict.
Step 2: Plan the registration posts
Use several different angles instead of repeating the same announcement: the problem the session solves, a preview of one idea, the questions it will answer, and a plain registration reminder. State whether a replay will be sent only if you will actually send one.
Step 3: Plan the live reminders
Post a reminder close to the start and include the join link. Use the time zone and a link people can open without extra steps. Prepare the reminder posts ahead of time so you do not need to write them while preparing to present.
Step 4: Plan the follow-up
After the session, share a recap of the main ideas, thank attendees, and give the next step, such as a replay, a resource, or an offer. Only mention a replay or resource that exists.
A worked example (illustration only)
An instructor running a session on lesson planning might post the problem the session solves, a preview of one planning technique, a reminder on the day, and a recap with the slides afterward. The session is invented to show the structure and is not a result.
Common mistakes
- Omitting the time zone.
- Promising a replay or bonus you have not prepared.
- Sending only a registration reminder and no follow-up.
Reference tables
Webinar promotion plan fields
One row per post.
| Field | What to record | Decision it should create |
|---|---|---|
| Event facts | Topic, date, time zone, length, price, link | Keep every post consistent |
| Stage | Before, reminder or follow-up | Balance the plan |
| Angle | Problem, preview, questions or reminder | Avoid repeating the same post |
| Date and platform | When and where it goes | Time the reminders |
| Promise check | Replay, bonus or resource confirmed to exist | Avoid broken promises |
| Link | Registration or join link with UTM tags | See which posts drive sign-ups |
Source: Original Repping.AI worksheet; fill it with your own data
Interactive tool
Webinar promotion checklist
Tick each item before you call the work finished. Use your own evidence, not assumptions.
Downloadable template
Download the webinar promotion template
A Markdown worksheet with the fields and checklist from this guide. Fill it in with your own data.
Download templateFrequently asked questions
How early should I start promoting?
Start early enough for your audience to plan. Choose the lead time based on how far ahead your audience usually decides.
What should a reminder post include?
The time with its time zone, the join link, and one line on what attendees will get.
Should I promote after the event?
Yes. A recap and next step help people who missed it and point attendees to what comes next.
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Related product pages
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